How to Bring a Connected Product to Life Without Starting From Scratch
Faster launches, lower costs. Datacake’s plug-and-play platform saves teams up to 4 hours per project.
That efficiency becomes even more critical as connected products move from nice-to-have to must-have across industries.
Launching a connected product has never been more important or more challenging. Every day, we’re surrounded by more smart technology, embedded sensors, and connected devices. Whether it’s industrial equipment, smart buildings, environmental systems, or city infrastructure, innovators across industries are racing to get IoT solutions into the market.
But too often, projects stall at the same predictable points:
building backend infrastructure
configuring networks
managing devices at scale
securing reliable connectivity
These bottlenecks slow development, increase costs, and push out the path to revenue.
Enter Datacake
Creating an IoT-enabled product isn’t just about hardware design. The real complexity starts after the device powers on.
Innovators face several obstacles.
Infrastructure Is Hard (and Slow) to Build
Custom dashboards, databases, network servers, and alerting systems often take weeks of engineering time. Maintaining them takes even longer.
Reliable Connectivity Is Hard to Secure
Cellular, LoRaWAN, Wi-Fi, BLE each comes with its own learning curve. Negotiating with carriers and managing SIMs adds even more overhead.
Scaling Deployments Is Even Harder
Provisioning hundreds or thousands of devices typically requires technical expertise and custom backend logic.
This means lost time, higher costs and big delays in getting to market.
Datacake: The Platform That Does the Heavy Lifting
Datacake flips the traditional IoT model by providing an end-to-end platform that requires no coding, minimal configuration, and zero infrastructure management.
Datacake delivers:
No-Code Dashboards for Real-Time Visibility
Build beautiful, functional dashboards in minutes. Track values, set alerts, analyze data without writing a line of code.
Simple, Scalable Device Management
Add, configure, and monitor devices with an intuitive interface. No backend logic required, no complex provisioning steps.
Ready-to-Use, Plug-and-Play Gateways
Everything needed to get online, hardware, network server, and platform integrations is bundled into a single, seamless experience.
Datacake makes it really simple.
Instead of spending time rebuilding connectivity, Zeus focused on growing the fleet.
Deployment continued immediately following the acquisition.
New scooters came online as quickly as operations could deploy them.
Fleet communications remained secure throughout the ownership transition.
Operations managed the expanding fleet through a single platform across multiple markets.
Instead of reinventing the wheel, innovators can focus on what truly matters, building a product their customers love.
Introducing the Datacake Wireless IoT Hub: Gateway + LNS + Platform, All-in-One
Traditional LoRaWAN systems require each piece of the setup to be configured, connected, and maintained individually.
Datacake is a powerful opposite.
The Datacake Wireless IoT Hub consolidates the entire stack into a single device. Gateway + LNS + Platform together from day one.
Would you rather have this or that?
Since the acquisition, Zeus has expanded its connected fleet to more than five times its original size, without rebuilding the underlying connectivity infrastructure.
Every hour the team didn't spend migrating SIMs, rebuilding networking, or renegotiating carrier relationships was another hour spent deploying vehicles and expanding operations.
That momentum supports an even bigger public ambition. Zeus has stated its goal of deploying 20,000 vehicles across 30 European markets following the acquisition, combining its operating model with Superpedestrian Europe's technology and assets.

The Datacake all-in-one design delivers a true plug-and-play LoRaWAN experience and it’s one of the major reasons customers across industries are adopting the Hub at scale.
Connectivity That’s Built In
Connectivity is the backbone of every IoT deployment, yet it’s often treated as an afterthought. Carrier contracts, SIM provisioning, troubleshooting, coverage complexity, all of it slows down development.
With Datacake, connectivity is no longer a separate problem to solve.
Simbase Connectivity Is Pre-Integrated Into Every Datacake Hub
That means users get:
Instant cellular connection out of the box
No carrier negotiations or contracts to manage
Reliable multi-network coverage
A scalable SIM management platform
Predictable, transparent pricing
Deployments become dramatically easier. Innovators can go from “unbox” to “live data on dashboards” in minutes.
How Customers Are Using the Datacake Hub Today
The Datacake Wireless IoT Hub isn’t theoretical. Companies across industries are already using it to transform operations, accelerate development, and unlock new business models.

These use cases illustrate one thing: when connectivity and infrastructure are solved upfront, innovation accelerates.
What a Deployment Looks Like
Here’s what launching a connected product with Datacake actually looks like:

It’s all about Speed, Simplicity & Scalability.
Users report saving up to 4 hours per project compared to traditional setups and achieving faster time-to-insight by eliminating LNS configuration challenges altogether.

You Don’t Need to Start From Scratch to Build a Connected Product
The days of stitching together gateways, network servers, connectivity providers, and IoT platforms are over. With Datacake’s plug-and-play ecosystem and Simbase powering built-in connectivity teams can launch IoT products faster and with far less complexity.
If you’re building a connected product, you don’t need to build the infrastructure. You just need Datacake.
